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Marketing

MarketingClassification Analysis

Targeted Consumable Marketing

Providing a service that selects customers with a high probability of purchasing consumables by combining data on product usage patterns, purchase history, and service records.

Benefits#Strengthening online/offline consumable digital marketing #Reducing marketing costs compared to mass marketing #Decreasing customer complaints by encouraging the use of genuine products

MarketingRecommendation System

Web Behavior Digital Marketing

Digital marketing service providing purchase conversion predictions and personalized recommendations based on web behavior data.

Benefits#Strengthening personalized digital marketing for online purchases #Resolving the lack of DX resources in overseas branches using AI #Avoiding compliance regulations through model serving services

MarketingClassification Analysis

Subscription Lifecycle Management

Analyzing data across the entire home appliance subscription ecosystem to provide differentiated, personalized care service experiences tailored to the customer's context.

Benefits#Increasing subscription inflow #Strengthening retention #Defending against churn through AI modeling for the operation of the home appliance subscription ecosystem.

MarketingClassification Analysis

AI-Driven B2B Customization

Developing a segmented AI index model that reflects the characteristics of each region/business unit/product group at each conversion stage of the B2B customer journey.

Benefits#Optimizing limited marketing resources and enhancing the productivity per salesperson.

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